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Segmentation

Connect and resonate with your target audience every time.

Make your marketing budget work for you.

Don’t waste valuable marketing spend on communicating with unprofitable customers or unlikely prospects. Data segmentation divides contacts into groups of individuals who are similar in specific ways, and allows marketers to target groups effectively and allocate marketing resources for the most advantageous outcomes.

  • Tailor and deliver print or digital messaging where and when it will be most relevant to your audience
  • Develop varied creative and copy versions of marketing communications that appeal to different segments
  • Build more effective loyalty programs and initiate successful reactivation strategies

Our insights will uncover and determine which marketing strategies work for certain types of customers. Segmentation allows for targeting specific sets of customers with distinctive marketing messages, creative and offers they are most likely to respond to. It provides an understanding of the different characteristics customers and prospects possess in order to produce targeted and cost-effective communications.

Employing segmentation strategies optimizes your marketing budgets, improves ROI, increases response rates and provides a better overall customer experience.

If you are interested in this capability, here are some other products and services that will create additional value.

  • Catalogs

    Get proven quality and proven results

    Inspire shopping anytime, anywhere. We’ll help you not only efficiently build and distribute your catalog, but connect with your consumers across multiple channels as well, creating a consistent, engaging brand experience.

    Learn More

    Publications

    Power your brand, feed curiosity, enhance engagement

    Build your brand and engage your reader like never before. Work with the leading publications printer – with the most powerful production platform – in the industry, and you’ll have more capacity, more capabilities and more people dedicated to your publishing success.

    Learn More
  • Direct Mail

    Inspire action and increase response rates

    Deliver timely and relevant marketing messages right to your consumer’s mailbox. Boost response rates in a saturated marketing landscape by creating connections through targeted mail pieces that say the right thing to the right person at the right time.

    Learn More
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