Chasing Fireflies Golf Fitness Brushstrokes Builds Its U.S. Biz RLife Keeps It Local |
No matter what happens on Wall Street, the U.S. is still the land of opportunity, and cataloger Chasing Fireflies proves it. In 2006, a trio of resourceful Seattle women pooled their nest eggs, considerable personal energy and child-friendly vision to launch Chasing Fireflies. As a self-funded startup, the children’s wear company needed to shave expenses at every step.
“The numbers are important,” says co-founder Lori Liddle, who has more than 20 years’ experience in catalogs and is in charge of catalog production – a large chunk of the company’s marketing budget. Ms. Liddle readily admits she has called her Quad/Graphics team on weekends, holidays and in the wee hours to help her deal with the inevitable challenges that afflict any catalog company in this unsettled economy: changes in page counts, paper quantities and mail dates. Not only are Quad team members available, Ms. Liddle says, they are “very proactive” in pointing out small tweaks that make a big difference in co-mail savings, especially critical given the 18 mailings per year. “Quad has been a terrific partner from Day 1,” she adds.
The little company that was started in borrowed office space now boasts a 75,000-square-foot headquarters.
Want to learn more? Contact Us | |
|
