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When you’re juggling several publications with limited staff, choosing the right multiservice print partner goes a long way. Such is the case of Madison, Wis.-based Athletic Business Publications.
“As the landscape of the publishing industry is changing, we were looking for more than just a printer. We needed a printing partner,” says Shawn Gahagan, Group Publisher. The company has a stable of titles that vary in page count, content and readership. Like many of his peers, Mr. Gahagan expects flexibility, given his three titles share a production staff, and “we squeeze the magazines out within a short window.” Editorial and sales especially like Quad’s proprietary DBLonline, which allows them to proof online, saving them time because issues are often okayed within a 24-hour turnaround. And all of ABP’s short-run, B-to-B titles are able to participate in Quad’s co-mail events, saving considerably on postage.
“The co-mail minimum quantity of just 1,000 for any special runs we may have is unmatched,” Mr. Gahagan says. After just six months, Mr. Gahagan is confident the switch from a very small printer to a very large one was a good thing. “Shifting our business to Quad was an investment in our future.”
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