Crutchfield Pharmasave University of New Haven Kensington Publishing |
The University of New Haven, a private institution in West Haven, Conn., went looking for a new print partner last year for its biennial alumni publication. To Dan Kalmanson, UNH Associate Vice President for Communications & Public Affairs, it was both gratifying and a bit unexpected to have the second largest printer in the U.S. come calling. But he and his internal team were surprised see that Quad/Graphics offered “very competitive” pricing.
The pleasant surprises kept coming throughout the first printing of UNH Alumni Magazine. “The Quad sales rep made specific promises about improving the quality of our publication and saving us money – and delivered,” Mr. Kalmanson says. He was able to utilize several bells and whistles usually reserved for much larger publishers, such as co-mailing for postal savings, and cover personalization. With the latter, personalized messages either thanked previous donors by name or urged nondonors to consider future gifting, reinforcing good alumni-university relations.
As the tiny editorial staff gears up for its summer edition, the same level of personal attention from Quad is evident. “We only print two magazines a year, yet we are treated like we’re a major national publication. I’m very impressed with the depth of attention we get from Quad.”
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