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With the acquisition of Worldcolor, Quad/Graphics is now the No. 1 ranked printer of retail inserts in North America. To see why, and to see the full strength of our retail approach in action, one need look no further than the recent comprehensive agreement signed with Pharmasave.
Pharmasave is one of Canada’s leading independent pharmacy and drugstore retailers with more than 400 stores in nine provinces. Our services to Pharmasave under the new agreement will go beyond the traditional premedia, print and distribution workflow. Strategic marketing and brand development, creative, photography and related multichannel technology services will be integrated into a total solution.
Jim Humphrey, National Director of Marketing for Pharmasave, says the company is looking forward to having a Quad/Graphics supplier team across Canada that is so fully engaged in their business: “Their input in product assortment, layout, and branding messages is respected by our creative and category management teams and is reflected in the final product as we continue to strive for ’best practices’ in all of our customer communications. We are extremely happy to have a dedicated team of professionals working with us to deliver a quality product for our stores across the country.”
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