Crutchfield Pharmasave University of New Haven Kensington Publishing |
Quad/Graphics’ acquisition of Worldcolor makes us a major supplier of books to the North American and Latin American book markets, and a notable leader in the printing of mass market paperbacks. Kensington Publishing is one example of a book publisher tapping into Quad’s newly acquired paperback expertise. The New York City publisher releases close to 500 new books per year under its Kensington, Zebra, Pinnacle and Citadel press imprints, with its mass market line emphasizing romance, thrillers, westerns and mysteries.
Highly decorative cover treatments have been transforming the look and feel of paperback mass market books in recent years. Kensington, the largest independently owned mass market publisher in the United States, will be making increased use of Quad’s foil-stamping, embossing, specialized ink and coating operations. Decorative covers help garner attention and sales at the variety of retail paperback book displays across the country. The ability to provide high quality cover reproduction and do so cost-effectively in mass market quantities is a distinguishing feature of the new Quad offering.
Quad’s book services now span a broad spectrum of hardcover and softcover solutions, from best sellers printed in high quantities offset to short-run quantities printed on new digital presses. Our new and integrated e-book solutions complement the conventional print and bind offerings. Successful publishers like Kensington can now tap into a large, versatile and innovative book production platform that is responsive to changing markets.
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