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Military Officer

Flexibility is the watchword at Military Officer, the official magazine of the Military Officers Association of America. When the magazine staff, lead by editor-in-chief, retired Col. Warren S. Lacy, USA, went shopping for a printer they wanted much more than, well, a printer. They got it in Quad/Graphics. According to Col. Lacy, the Washington, D.C.-area special interest publication has a “very diverse audience” representing all the U.S. military branches. Military Officer regularly utilizes Quad’s broad menu of special formats: pull-out inserts, custom booklet inserts, postcards, coverwraps and the classic standby, reply cards. The monthly, as an advocate for veterans rights, uses personalized ink jetting for such items as perforated, preaddressed cards bound to a coverwrap, that urge legislative action.

Online client tools, particularly Quad’s proprietary Publisher’s Studio, make page imposition, inventory handling and advertising efforts easier.

“Having these tools always at hand helps us efficiently manage production,” says Col. Lacy. And Quad’s digital edition software brings the publication to an online-oriented membership segment. According to the colonel, “Quad’s emphasis on leading-edge technology helps us connect better with our members.” Publisher and printer recently signed a multiyear contract.

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