Getting more action from your print piece.

With the rise of the multichannel marketplace, the true test of print's value has changed from cost per thousand to cost per response. To compete with or complement other media for more response, your print must speak volumes — plus say just the right thing to just the right person at just the right time.

Building your catalog business means doing more to ensure your print is timely and talks to your targets as personally as possible — with engaging interactive components, relevant messaging and appropriate offers. And keeping your catalog business profitable means doing this as cost effectively as possible. Quad can reduce your cost per response through innovative data to distribution services.

Consider these action items you can employ immediately to boost your print's ROI.

Optimize your data

When your address file isn't as clean as can be, costly waste is inevitable. Why send your catalog to an incorrect address or to someone who isn't interested in your product? QuadData Solutions' delivery optimization services ensure your list is pristine, so every print and postage dollar works harder to generate response.

Personalize and customize your catalog

The more precisely you target customers, personalize your message and customize your catalog, the better your chances of getting noticed in the mailbox and increasing your sales potential.

QuadData Solutions has powerful methods for segmenting customer information so you can version your catalog based on solid factors like demographics, psychographics and purchasing history.

Based on your data, QuadDirect Marketing can then consult with you to develop innovative, personalization techniques and customized formats that inspire recipient interaction — and revenue-generating action. Moreover, our direct marketing team can help you test different formats and approaches to see what works best for your business with minimal impact on your budget.

During print production, marry the long-run efficiency of four-color static print with variable data elements plus cost-effectively produce attention-grabbing components through our custom press capabilities. You'll see the benefits of applying customer data to print design through improved response rates and increased order size.

Streamline processes

Our Catalog Studio and Imaging Smartools are proven to remove process bottlenecks and boost productivity, while also improving accuracy, quality and turnaround time. That means even if you're strapped for resources internally, you can still better manage your business, more effectively promote your products, make timelier merchandising and pricing decisions, and meet sensitive in-home delivery dates.

Or, when you need to augment your creative resources, you can tap into QuadCreative and QuadPhoto. You'll not only receive exceptional catalog creative that potently reflects your brand and promotes your product, but you'll also enjoy the time and cost efficiencies associated with turnkey production.

Take advantage of distributed print

The consistency and flexibility of our print platform allows you to divide your run across multiple plants nationwide to conserve cycle time, production costs and distribution dollars. This allows you more time and resources to make marketing decisions, plus gets your catalogs in the hands of customers faster, increasing their relevancy in this instant access world.

Co-mail

To optimize your presort savings and build pallets that will qualify for delivery deep into the postal system, we provide the greatest variety of co-mail programs and largest platform of co-mail equipment in the industry. By participating in a co-mail program, you'll join other catalogers who typically realize presort discount savings of between $5 and $25 per 1,000 copies mailed.