Making an impression and inspiring action through print.

These days, your customers are dealing with more than overflowing mailboxes. They're bombarded with broadcast messages, e-mail blasts, cell phone texts — just to name a few of today's marketing techniques. To compete with other media for more response, your mailpiece must speak volumes — plus say just the right thing to just the right person at just the right time.

Building your business means doing more to ensure your mailpiece is timely and talks to your targets as personally as possible — with engaging interactive components, relevant messaging and appropriate offers. And keeping your business profitable means doing this as cost effectively as possible. Quad can reduce your cost per response through innovative data to distribution services.

Consider these action items you can employ immediately to boost your direct mail's ROI.

Optimize your data

When your address file isn't as clean as can be, costly waste is inevitable. Why send your mailpiece to an incorrect address or to someone who isn't interested in your offer? QuadData Solutions' delivery optimization services ensure your list is pristine, so every print and postage dollar works harder to generate response.

Personalize and customize your direct mail

The more precisely you target customers, personalize your message and customize your mailpiece, the better your chances of getting noticed in the mailbox and increasing your sales potential.

QuadData Solutions presents powerful methods for segmenting customer information so you can version your offers based on solid factors like demographics, psychographics and purchasing history.

Based on your data, QuadDirect Marketing can then consult with you to develop innovative, personalization techniques and customized formats that inspire recipient interaction — and revenue-generating action. Moreover, our direct marketing team can help you test different formats and approaches to see what works best for your business with minimal impact on your budget.

For longer runs, you can marry the efficiency of our four-color static print with variable data elements, plus cost-effectively produce attention-grabbing components through our custom press capabilities. For shorter runs, you can achieve high-quality, cost-effective personalized print using our digital presses. You’ll see the benefits of applying customer data to print design through improved response rates and increased order size.

Streamline processes

When you need to augment your creative resources, you can tap into QuadCreative and QuadPhoto. You'll not only receive exceptional creative that potently reflects your brand and promotes your offer, but you'll also enjoy the time and cost efficiencies associated with turnkey production.