Building newsstand, subscriber and advertising sales.

To compete in today’s crowded media market, your magazine has to connect with readers on entirely new levels. That requires insightful data that allows you to target responsive audiences and develop compelling, relevant – and measurable – offers across multiple channels. And to promote sell-through on the newsstand, it takes creative, customized execution that sets your publication apart from the rest.

Quad prints thousands of titles and hundreds of online digital editions, making us the industry leader. With seamless integration of technology, people and processes, we help you deliver cost-effective, dynamic print that engages readers on a more immediate, personal level. That translates to growth in circulation and ad sales. And with integrated data-through-distribution services, Quad enables you to contain your costs while generating more revenue.

A better way for better ROI

Quad provides smart print and multichannel solutions that let you more efficiently create, manufacture and distribute quality magazines in print, online and e-reader formats. We help you improve your strategy, shorten turnaround times, enhance accountability, customize your advertising and content, reduce costs, strengthen loyalty and, best of all, boost profitability.

• Strengthen relevancy and revenues. Quad experts in print, creative, data analytics, list acquisition, interactive, mobile and social media collaborate to develop and implement impactful data-driven strategies that precisely segment and target your audiences. More relevant content, ads, and acquisition and renewal offers inspire interaction and revenue-generating action. Plus, we build in measurability to prove advertising effectiveness and provide precision accountability.
• Increase subscriptions. Our talented direct marketing team can help you test different targeting approaches to see what works best for your acquisition and renewal materials with minimal impact on your budget.
• Better quality, faster. With one of the industry’s most modern print platforms, we deliver superior quality faster, even on the most challenging projects. Precision color measurement ensures accurate, high-quality transfer from digital files to printed page. Your magazines stand out on the newsstands. Your advertisers are happier. And it all happens faster and more smoothly than ever.
• Engage and drive response. Our advanced demographic binding capabilities and data management expertise mean more flexibility to tailor your ads, covers and direct mailpieces with personalized targeted messages.
• Get attention. To add impact and response, our advanced print platform easily accommodates the most imaginative marketing ideas: inserts, eye-catching inks, tip-ons, paper- and polywrapping, and a full range of personalization techniques.
• Reduce costs. Our delivery optimization services ensure that your address file is pristine to minimize wasted mail and ensure your magazines reach your subscribers.
• Speed time to market. Quad’s automated publishing and asset management tools, and ad and production portals remove process bottlenecks and increase productivity. Even if you’re strapped for resources internally, you can still better manage your publication, extend ad sales time, create timelier editorial and ad placement decisions, and meet sensitive in-home delivery dates.
• Optimize mailing and distribution. Our massive co-mail volume is the industry’s largest, delivering the best net value for our clients. Plus, our global network of facilities brings your printing, binding and distribution closer to you and your readers. Your magazines arrive in-home or on the stands when they’re expected and in better condition.
• Streamline multichannel delivery. Our digital edition technology gives you the fastest, easiest and most cost-effective solution to provide readers and advertisers with an electronic complement to your printed publication. It also creates dynamic reader and advertiser interactivity through rich media applications. Plus, our innovative XML-based custom publishing engine provides the ability to translate your content almost instantly for output through varied and multiple channels.
• Reduce environmental impact. From recommending designs that minimize ink and paper waste to ensuring up-to-date, targeted mailing lists to eliminate undeliverable mail, Quad is focused on minimizing environmental impact. We provide documentation that helps you in meeting your own green initiatives, too.