Building newsstand, subscriber and advertising sales.

With today's media blitz, it takes more than a pretty package to build high-quality direct-to-publisher circulation that satisfies advertisers and the audit bureaus. To connect with prospects and convert them to subscribers, it also takes uncovering insightful data that allows you to target responsive audiences and develop compelling, relevant offers. And to promote sell-through on the newsstand, it takes creative, customized execution that sets your publication apart from the rest.

We can help you deliver cost-effective, dynamic print that engages readers on a more immediate, personal level to build your circulation and your ad sales. And in your do-more-with-less world, our integrated data through distribution services allow you to do what's mission critical: contain your expenditures while generating more revenue.

Consider these action items you can employ immediately to boost your ROI.

Personalize subscription acquisition and renewal pieces
The more precisely you target prospects and subscribers, personalize your message and customize your subscription efforts, the better your chances of getting noticed in the mailbox and increasing your sales potential.

QuadData Solutions presents powerful methods for segmenting prospect and subscriber information so you can version your acquisition and renewal offers based on solid factors like demographics, psychographics and purchasing history.

Based on your data, QuadDirect Marketing can also consult with you to develop innovative, personalization techniques and customized direct mail formats that inspire recipient interaction — and revenue-generating action.  Moreover, our direct marketing team can help you test different approaches to see what works best for your publication with minimal impact on your budget.

In print production, we can marry the long-run efficiency of four-color static print with variable data elements, plus produce attention-grabbing customized components. You’ll see the difference in improved cost per response.

Segment subscribers to attract more advertisers
QuadData Solutions can work with you to parcel your subscriber database according to location or other demographic information, allowing you to version your publication using our advanced selective binding capabilities. As a result, you’ll be able to offer advertisers the opportunity to produce more targeted, relevant ads designed to improve their response rates. Moreover, our publication management system, Publisher’s Studio, streamlines and automates the versioning process to remove the headaches while maintaining the benefits.

Customize to drive newsstand sales
QuadDirect Marketing and our custom press capabilities bring you a wide array of strategies and tools to customize your publication in ways that are as effective at getting it picked up from the newsstand as they are cost-effective in production. Consult with us to see how you can work within your budget and still produce out-of-the-box creative that gets your publication pulled off the shelf.

Streamline processes
Our Publisher’s Studio software and Imaging Smartools are proven to remove process bottlenecks to boost your productivity, while also improving your publication’s accuracy, quality and turnaround time. That means even if you’re strapped for resources internally, you can still better manage your publication, extend ad sales time, make timelier editorial and ad placement decisions, and meet sensitive in-home delivery dates. 

Or, when you need to augment your creative resources, you can tap into QuadCreative and QuadPhoto. You’ll not only receive exceptional creative that potently reflects your brand and promotes your publication, but you’ll also enjoy the time and cost efficiencies associated with turnkey production.

Take advantage of distributed print
With our distributed print model, you can benefit from the consistency and flexibility of our print platform by dividing your run across multiple plants nationwide to decrease your production timeline. This gives you more time to sell ads and refine editorial while you speed your book to your subscribers and to the newsstand. You’ll get your content into the hands of your readers all the sooner, increasing its relevancy in this instant access world.

Try co-mailing
To optimize your presort savings and build pallets that will qualify for delivery deep into the postal system, we provide the greatest variety of co-mail programs and largest platform of co-mail equipment in the industry. For publishers, our offline process merges the mailstreams of several different pre-bound magazine titles into one large mailstream. By participating, you’ll join other publishers who typically realize presort discount savings of between $5 and $25 per 1,000 copies mailed.