Driving store traffic with print promotions.

When you're competing with the Web, catalogers and other direct mailers for customers, your print promotions must speak volumes — that is, they must say just the right thing to just the right person at just the right time.

Building your retail business means doing more to ensure your print promotions stay ahead of merchandising trends and talk to your targets as personally as possible — with engaging interactive components, relevant messaging and appropriate offers. And keeping your retail business profitable means doing this as cost effectively as possible. Quad can reduce your cost per response through innovative data to distribution services.

Consider these action items you can employ immediately to boost your ROI:

Optimize your data

When your address file isn't as clean as can be, costly waste is inevitable. Why send your mailpiece to an incorrect address or to someone who isn't interested in your product? QuadData Solutions' delivery optimization services ensure your list is pristine, so every print and postage dollar works harder to generate response.

Personalize and customize your promotions

The more precisely you target customers, personalize your message and customize your promotions, the better your chances of getting noticed in the mailbox and increasing your sales potential.

QuadData Solutions presents powerful methods for segmenting customer information so you can version your promotions based on solid factors like demographics, psychographics and purchasing history.

Based on your data, QuadDirect Marketing can then consult with you to develop innovative, personalization techniques and customized formats that inspire recipient interaction — and revenue-generating action. Moreover, our direct marketing team can help you test different formats and approaches to see what works best for your business with minimal impact on your budget.

In print production, marry the long-run efficiency of four-color static print with variable data elements plus cost-effectively produce attention-grabbing components through our custom press capabilities. You'll see the benefits of applying customer data to print design in improved response rates and increased order size.

Streamline processes

When you need to augment your creative resources, you can tap into QuadCreative and QuadPhoto. You'll not only receive exceptional creative that potently reflects your brand and promotes your product, but you'll also enjoy the time and cost efficiencies associated with turnkey production.

Take advantage of distributed print

The consistency and flexibility of our print platform allows you to divide your run across multiple plants nationwide to conserve cycle time, production costs and distribution dollars. This allows you more time and resources to make marketing decisions, plus gets your mailpiece in the hands of customers faster, increasing its relevancy in this instant access world.