You deserve a special printer
Looking for a printer with a well-established reputation for quality and innovation? Need
mailing and marketing experts who can reduce postage costs, optimize data and delivery, and
boost response? What about the most technologically advanced equipment, top-notch customer
service, environmentally sensitive operations and a trusted business partner with the
financial strength to withstand economic downturns?
The unique production platform at Quad/Graphics’ West Allis, Wis., plant has the perfect mix of
state-of-the-art equipment suited to special interest publication production, presses able to
deliver 4, 8, 16, 24, 32 and even 48 page press signatures. What does this mean for you? Optimum
efficiency, as well as printing quality
that sets your publications apart from the rest of the pack. From prepress to printing to post-press
operations, our experts understand the challenges you face and will stand alongside you every step
of the way, 24/7.
Our capabilities include a co-mail program that can save you up to $75 per 1,000 copies mailed.
In environmental matters, Quad is an industry pioneer. And in an era where business failures are
increasingly common, rest assured that Quad is with you for the long haul.
Click here to discover how to enhance your special interest publication.
Tools to help you manage and grow your business
Streamline processes
Are you’re losing productivity because of process bottlenecks? Our workflow solutions, include
Publisher’s Studio from QuadSystems
and Digital Solutions.
Use them to improve your publication’s
accuracy, quality and turnaround time. That means even if you’re a one-person department with
few resources at your disposal, you can still better manage your publication; push back ad sales
deadlines, which gives sales staff more time to sell ads; make editorial and ad-placement decisions
in a more timely fashion; and meet time-sensitive in-home delivery dates.
1-to-1 Printing
Consumers these days find themselves in the crosshairs of an overwhelming media bombardment.
Subsequently, it takes more than just a great-looking package to stand out among this barrage,
and build high-quality, direct-to-publisher circulation that keeps both advertisers and audit
bureaus happy. In print production, we can combine the long-run efficiency of four-color static
print with variable data elements. We also can produce dramatic, eye-catching customized components
that should improve your cost-per-response ratio.
Personalize subscription acquisition and renewal pieces
Consumers get inundated with direct mail these days. To rise above the fray and grab their attention
in the mailbox—and increases sales—we offer powerful ways to segment data about prospects and subscribers.
That means no more guesswork when you design acquisition and renewal offers. Instead, you can develop
print packages based on concrete, meaningful information like demographics, psychographics and
purchasing history.
Try co-mailing to lower postal costs
Ever-rising postal rates force companies to constantly re-examine ways to mail more cost-effectively.
At Quad, the industry’s widest array of co-mail programs and largest platform of co-mail equipment allows
us to maximize your presort savings and build pallets that qualify for delivery deep into the postal system.
For publishers, our offline process combines the mailstreams of several different pre-bound magazine titles
into one large mailstream. By pooling together these titles, you’ll join other publishers who typically
realize presort discount savings of up to $75 per 1,000 copies mailed.
