Bringing the right message, at the right time, to the right audience.

Our data and direct marketing services act as an extension of your publication. We work with you to thoroughly understand your business, goals and challenges. Then we focus on uncovering solid, data-driven solutions, as well as innovative direct marketing and interactive strategies, to help you achieve the highest level of readership – and attract more subscribers and advertisers across channels that will help you grow.

Our advanced demographic binding capabilities and our data management expertise combine to give you a greater level of flexibility to tailor your publication, personalize messages and zero in on your key markets.

Whether your goal is to gain readers, sell ad space or both, we can put our wide spectrum of premedia services to work perfecting your publishing brand and bringing you distinct business advantages.

• Streamline multichannel delivery. Our next-generation digital edition technology gives you the fastest, easiest and most cost-effective solution to create an electronic complement to your printed publication. It also provides dynamic reader and advertiser interactivity through rich media applications. All while enjoying the workflow, accuracy, timesaving and cost-saving benefits that come with using the very same file and provider you use for your print editions.
• Superior quality. Quad imaging operators are seasoned creative and artistic specialists using the latest technology – a combination that creates unmatched results. Precise color measurement forms the starting point for everything we do, ensuring high-quality transference from digital files to the printed page. And at every step, from magazine planning to content repurposing, cutting-edge workflow tools ensure efficient, repeatable excellence.
• Cost-effective efficiencies. Our streamlined page-building service provides you with unique page design tools and other premedia services to greatly improve your collaboration, speed and workflow efficiency. It's scalable, so you use only the features and services you need – from a simple layout all the way to customized design expertise. It also seamlessly connects to Quad/Graphics' printing workflow.
• Satisfied advertisers. Our Web-based advertising processing and delivery system links the advertising world with the publishing community. Your advertisers and their agencies can directly upload finalized ads and eliminate the hassles and time of sending overnight packages. You can view, approve and distribute ads online with a click of a button using our ad management system.
• Speed time to market. Our innovative automated publishing and asset management systems and ad and production portals dramatically speed time-to-market of relevant content through multiple channels. Our technology automatically generates your printer instructions – like signature and binding layouts with counts – so you don't have to. It also eliminates other time-consuming tasks like computing ad/edit ratios, weights and thicknesses. Publications with complex demographic or market-based advertising can generate all unique editions automatically, saving valuable time for more profitable tasks.
• Revenue-producing solutions. Our tightly woven team of marketing communications strategists, account managers, writers, graphic designers, new-media specialists and photographers pool extensive experience and business savvy to generate smart creative solutions that go beyond the aesthetic to bolster your bottom line.
• Save money. We pioneered co-mailing solutions for shorter-run magazines. With the industry’s largest co-mail volume, we can customize a co-mail solution for you that cuts your postal costs.
• Speed time to delivery. Our comprehensive drop-ship program consolidates multiple pieces destined for common postal entry points and ships them on the same trailers. You benefit from deeper delivery into the postal system and cost-effective freight rates, as well as minimized handling and improved delivery consistency because mail arrives as close to its final destination as possible.
• Minimize undeliverables. The difference between updating your data quarterly – or even monthly – and right before finishing can be phenomenal. To get your mailings into the right hands, your data accuracy has to be as close to real time as possible. That’s just one of many unique advantages that we bring to the table. With data and production seamlessly integrated under one roof, we can perform NCOA^Link on your mailing list just days before your addresses are applied. Our just-in-time workflow strategy results in both improved deliverability and bottom-line cost savings.