Industry News |
FEBRUARY 12 | 8 Reasons Why Direct Mail Still Works
This Multichannel Merchant article offers eight reasons why
traditional printed direct mail still works great for marketers. Read
more |
FEBRUARY 12 | A Look at the Future of Reading, Publishing
This Fortune magazine feature article by Josh
Quittner, a Time Inc. editor and frequent Fortune contributor, explores the
digital and print future of reading and publishing. Read |
FEBRUARY 12 | Magazine Marketing Push Set for April
A marketing campaign
promoting magazines, backed by publishers Condé Nast, Hearst, Meredith, Time
Inc. and Wenner Media, will break in April, according to Mediaweek. Read
more |
FEBRUARY 12 | Newsstand Circulation Falls 9% in Second Half
The Audit Bureau of
Circulations reported on February 8 that magazine newsstand sales fell nine
percent in the second half of 2009, an improvement over the first half, when
newsstand decline 12 percent year-over-year. Read
more |
JANUARY 30 | Magazine Publishers Helping Haiti
Condé Nast, Time
Inc., Hearst and other magazine publishers are raising and donating funds to
help Haiti in the aftermath of last week's catastrophic earthquake. Read
more |
JANUARY 26 | ACMA Promotes Catalog Conference
The American Catalog
Mailers Association (ACMA) has launched a new campaign promoting its upcoming
National Catalog Forum, which it says is the "last remaining catalog-focused
conference." Read
more |
JANUARY 26 | Magazine Publishers Helping Haiti
Condé Nast, Time Inc., Hearst and other magazine publishers are raising and donating funds to help Haiti in the aftermath of last week's catastrophic earthquake. Read more |
DECEMBER 10 | 11 New Magazines Launch in November
Eleven new magazines launched during November, reports Mr. Magazine, also
known as Prof. Samir Husni of the University of Mississippi's Magazine
Innovation Center. Read more |
DECEMBER 10 | MPA Newsstand Promo a Big Success
A four-state
newsstand promotion last summer coordinated by the Magazine Publishers of
America (MPA) and Harrisburg News led to a 15 percent jump in magazine sales in
five supermarket chains. Read
more |
DECEMBER 10 | Web Forum for USPS Issues Launches
A coalition of
postal, mailing and marketing groups, with support from the Direct Marketing
Association, has launched a new Web forum to facilitate discussion about the
state of the U.S. Postal Service and its future. Read
more |
NOVEMBER 23 | USPS Loses $3.8 Billion in Fiscal 2009
The U.S. Postal
Service lost $3.8 billion in the 2009 federal fiscal year, which ended on
September 30. Total mail volume fell by 25.6 billion pieces, or almost 13
percent. Read
more |
NOVEMBER 6 | E-readers No Threat to Print Magazines Yet
E-reader devices are much of a threat to print magazines, at least
not yet, according to Folio:. Read more |
OCTOBER 22 | Magazine Ads More Effective, Study Says
Magazines are more effective and cost-efficient than TV or online when it comes to influencing consumer attitudes and behavior, according to a new analysis from the MPA. Read more |
OCTOBER 22 | Report Reveals Digital vs. Print Usage
Just 15 percent of
all respondents in a new study say they would rather read a magazine online than
in print, while among those 45 and older, 57 percent prefer reading a printed
magazine to reading a magazine online. Read
more |
OCTOBER 22 | No USPS Rate Hike in 2010
The U.S. Postal
Service will not seek a postal rate increase next year for standard mail,
first class mail, periodical and single-piece parcels. Read
more |
OCTOBER 22 | September Was a Good Month for Magazine Launches
"Mr. Magazine" Samir
Husni reports that 71 new magazine titles hit newsstands during September,
including 18 with a frequency of four times a year or more. Read
more |
SEPTEMBER 15 | Magazine Circulation Remains Stable, MPA Says
The Magazine Publishers of America (MPA) reports that consumer magazine circulation is stable
despite recent news coverage of declining newsstand sales. Read
more |
SEPTEMBER 15 | MRI to Expand Ad Measuring Next Year
Mediamark Research & Intelligence (MRI) will greatly expand
the scope of its magazine ad measurements next year, measuring consumer recall
and response for more than 155,000 print ads. Read
more |
SEPTEMBER 10 | Many Factors Affect Circulation, Newsstand Sales
Magazine publisher
and industry consultant Jack Hanrahan offers his take on the facts behind this
week's weak Audit Bureau of Circulations numbers in an interview with Media Life magazine. Read
more |
SEPTEMBER 10 | Print Industry Showed Growth in August
The Institute for
Supply Management's report on U.S. manufacturing for August showed some growth
in the printing industry. Read
more |
SEPTEMBER 8 | Print Council Report Details 'Why Print is Green'
A new Print Council
report to be issued in September details print's strengths as a sustainable and
environmentally responsible communications channel.
Read
more |
AUGUST 27 | USPS Offers Buyouts to 30,000 Workers
The USPS is offering
$15,000 buyouts for up to 30,000 employees to cut operating costs. The move
could save up to $500 million during the next two years. Read more |
AUGUST 27 | Print Still Dominates Coupon Distribution
Printed coupons
delivered via magazines, newspaper, product packages and retail stores dominate
coupon distribution. Digital coupons from emails and Web sites comprise about 15
percent of coupons. Read
more |
AUGUST 27 | Print Council Report Details 'Why Print is Green'
A new Print Council
report to be issued in September details print's strengths as a sustainable and
environmentally responsible communications channel.
Read
more |
AUGUST 10 | USPS Reports $2.4 Billion 2nd Quarter Loss
The U.S. Postal
Service lost $2.4 billion for the April-to-June quarter, bringing this year's
losses so far to $4.7 billion. Read
more |
