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MAY 8

Retailers Report Mixed Results for April
Consumers gave some of the nation's retailers a little relief in April after months of dismal sales, gravitating toward less expensive discounters and wholesale clubs but generally still shying away from stores selling clothes and other non-necessities.
Read more from The Associated Press

 

MAY 5

Nat Geo A Big Winner at National Magazine Awards
The 2008 National Magazine Awards were handed out on May 1 and National Geographic earned the most wins with three. 
Read more from the Magazine Publishers of America

 

MAY 2

Debunking Do Not Mail Myths
Consumers say they want to stop receiving direct mail for three key reasons — all of which appear to be myths, according to Pat Kachura, the Direct Marketing Association's Senior Vice President of Corporate Responsibility. Read more from Multichannel Merchant

 

APRIL 14

PIB: First-Quarter Ad Revenue, Pages Down
The Publishing Information Bureau (PIB) on Monday reported that
ad revenue and pages came in lower in the first quarter than in the equivalent period last year. Softness continues in the automotive and home furnishing ad categories, the PIB said. 
Read more from the Magazine Publishers of America  

 

APRIL 11

IDEAlliance Certifies Proofing Systems
IDEAlliance reports that 27 monitor proofing systems have passed its newly launched IDEAlliance Monitor Proofing Systems Certification Program. Read more from WhatTheyThink.com

 

APRIL 11

Retailers Have Dreary March
The early Easter holiday, a cold, damp month and a budget-conscious consumer combined to ring up the weakest March monthly sales results for U.S. retailers in 13 years. Read more from Reuters

 

APRIL 11

USPS Releases New Address Standards for Flats
The U.S. Postal Service has released new address standards for flat-sized mail. These new standards are set to go into effect as of March 29, 2009. Read more from DM News

 

APRIL 4

Number of Religious, Auto Catalogs Rises
The National Directory of Catalogs recorded 12,230 catalogs in its 2008 edition, up from 10,668 in its 2004 volume. The biggest gains came in religion-focused titles and automotive catalogs. Read more from Direct

 

APRIL 4

U.S. Paper Recycling Hits Record High
Fifty-six percent of paper consumed in America was recycled last year, according to the American Forest & Paper Association (AF&PA). That's an all-time high and way ahead of the AF&PA's goal of having 55 percent recovery by 2012. As a result, the AF&PA has set a new recovery goal of 60 percent. Read more from the AF&PA

 

MARCH 31

Study: Print More Trusted Source of Information Than Internet
Reinforcing print publishers' frequent assertions of relationships with readers, new research by MediaVest suggests that readers trust print more than the web in almost every area. Read more from Advertising Age

 

MARCH 26

Ad Spending Barely Budged in '07
U.S. ad spending growth ground to a halt in 2007, climbing a negligible 0.2 percent to reach $149 billion last year after a 4.1 percent gain in 2006, according to data released Tuesday by TNS Media Intelligence. However, spending in consumer magazines grew 7 percent to $24.4 billion.
Read more from Advertising Age

 

MARCH 20

Catalog Success 200
A key metric for catalogers is how many new customers they are adding to their houseflies. Here, in the Catalog Success 200, the trade title presents its sixth-annual ranking of the top 200 U.S.-based catalogers with the strongest housefile growth rates.

 

MARCH 20

Lillian Vernon Closing In On Sale
Less than a month after filing for Chapter 11 bankruptcy protection,
gifts and housewares cataloger Lillian Vernon has reached a tentative agreement to sell the 57-year-old company.
Read more from Multichannel Merchant

 

MARCH 20

MPA: Consumer Mags Grow Ad Share
Consumer magazines’ share of media advertising revenue for full-year 2007 was nearly 18.5 percent, marking a percentage point increase over 2006. Read more from the Magazine Publishers of America

 

MARCH 12

MPA Pitches New Measurement Initiative
The Magazine Publishers of America (MPA) has announced a "major initiative" aimed at improving its measurement of magazine audience. The MPA’s plan includes a proposal for new audience-based metrics that count "exposure," "engagement" and "action-taking" as a result of ad placement. Read more from the MPA

 

MARCH 12

New Postal Shipping Rates Set
The U.S. Postal Service on Wednesday announced new pricing for its shipping and premium mail services, a follow-up to its February announcement that it would raise first class, standard and periodical rates in May. Read more from AP Newswire

 

MARCH 6

Retailers Report Mixed February Sales Results
The nation's retailers got a little reprieve in February, as consumers hesitantly returned to malls and stores after retrenching in recent months. Read more from AP Newswire

 

MARCH 4

USPS Pushes Back Intelligent Mail Implementation
Postmaster General John Potter announced today that the US Postal Service will push back the implementation of Intelligent Mail from January 2009 to May 2009. Read more from DM News

 

FEBRUARY 12

Mailers Face a May Postal Hike
The U.S. Postal Service, in its first increase under the new postal reform rules, will raise its rates on May 12 by low single-digit percentages.
Read more from Multichannel Merchant

 

FEBRUARY 11

ABC Releases Latest Mag Sales Figures
Celebrity weeklies are still turning in a strong performance, according to magazine circulation figures released by the Audit Bureau of Circulations (ABC). Read more from Advertising Age

 

FEBRUARY 7

Retailers Report Weak January Sales
According to AP Newswire, the nation's retailers delivered more evidence of a stumbling economy on Thursday by reporting their weakest January sales performance in nearly four decades.

 

FEBRUARY 1

USPS Mail Volume Down
According to preliminary financial results, the U.S. Postal Service's mail volume is down by 3 percent for the first quarter of fiscal year 2008. 
Read more from DM News

 

JANUARY 16

PIB Reports 2007 Magazine Advertising Totals
Total magazine rate-card-reported advertising revenue for full-year 2007 increased 6.1 percent compared with the previous year, according to the Publishers Information Bureau (PIB).

 

JANUARY 16

NewPage Announces Integration Plan
NewPage Corporation on Wednesday announced capacity reductions at two paper mills, with the closure of a third mill as part of their acquisition of Stora Enso North America. Read more from PR Newswire

 

JANUARY 16

Harry & David Buys Breakfast Cataloger
Harry & David Holdings reportedly has acquired 120-year-old
breakfast foods cataloger Wolferman’s from Williams Foods.
Read more from Multichannel Merchant

 
 
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