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FEBRUARY 12

8 Reasons Why Direct Mail Still Works
This Multichannel Merchant article offers eight reasons why traditional printed direct mail still works great for marketers. Read more

 

FEBRUARY 12

A Look at the Future of Reading, Publishing
This Fortune magazine feature article by Josh Quittner, a Time Inc. editor and frequent Fortune contributor, explores the digital and print future of reading and publishing. Read

 

FEBRUARY 12

Magazine Marketing Push Set for April
A marketing campaign promoting magazines, backed by publishers Condé Nast, Hearst, Meredith, Time Inc. and Wenner Media, will break in April, according to Mediaweek. Read more

 

FEBRUARY 12

Newsstand Circulation Falls 9% in Second Half
The Audit Bureau of Circulations reported on February 8 that magazine newsstand sales fell nine percent in the second half of 2009, an improvement over the first half, when newsstand decline 12 percent year-over-year. Read more

 

JANUARY 30

Magazine Publishers Helping Haiti
Condé Nast, Time Inc., Hearst and other magazine publishers are raising and donating funds to help Haiti in the aftermath of last week's catastrophic earthquake. Read more

 

JANUARY 26

ACMA Promotes Catalog Conference
The American Catalog Mailers Association (ACMA) has launched a new campaign promoting its upcoming National Catalog Forum, which it says is the "last remaining catalog-focused conference." Read more

 

JANUARY 26

Magazine Publishers Helping Haiti
Condé Nast, Time Inc., Hearst and other magazine publishers are raising and donating funds to help Haiti in the aftermath of last week's catastrophic earthquake. Read more

 

DECEMBER 10

11 New Magazines Launch in November
Eleven new magazines launched during November, reports Mr. Magazine, also known as Prof. Samir Husni of the University of Mississippi's Magazine Innovation Center. Read more

 

DECEMBER 10

MPA Newsstand Promo a Big Success
A four-state newsstand promotion last summer coordinated by the Magazine Publishers of America (MPA) and Harrisburg News led to a 15 percent jump in magazine sales in five supermarket chains. Read more

 

DECEMBER 10

Web Forum for USPS Issues Launches
A coalition of postal, mailing and marketing groups, with support from the Direct Marketing Association, has launched a new Web forum to facilitate discussion about the state of the U.S. Postal Service and its future. Read more

 

NOVEMBER 23

USPS Loses $3.8 Billion in Fiscal 2009
The U.S. Postal Service lost $3.8 billion in the 2009 federal fiscal year, which ended on September 30. Total mail volume fell by 25.6 billion pieces, or almost 13 percent. Read more

 

NOVEMBER 6

E-readers No Threat to Print Magazines Yet
E-reader devices are much of a threat to print magazines, at least not yet, according to Folio:. Read more

 

OCTOBER 22

Magazine Ads More Effective, Study Says
Magazines are more effective and cost-efficient than TV or online when it comes to influencing consumer attitudes and behavior, according to a new analysis from the MPA. Read more

 

OCTOBER 22

Report Reveals Digital vs. Print Usage
Just 15 percent of all respondents in a new study say they would rather read a magazine online than in print, while among those 45 and older, 57 percent prefer reading a printed magazine to reading a magazine online. Read more

 

OCTOBER 22

No USPS Rate Hike in 2010
The U.S. Postal Service will not seek a postal rate increase next year for standard mail, first class mail, periodical and single-piece parcels. Read more

 

OCTOBER 22

September Was a Good Month for Magazine Launches
"Mr. Magazine" Samir Husni reports that 71 new magazine titles hit newsstands during September, including 18 with a frequency of four times a year or more. Read more

 

SEPTEMBER 15

Magazine Circulation Remains Stable, MPA Says
The Magazine Publishers of America (MPA) reports that consumer magazine circulation is stable despite recent news coverage of declining newsstand sales. Read more

 

SEPTEMBER 15

MRI to Expand Ad Measuring Next Year
Mediamark Research & Intelligence (MRI) will greatly expand the scope of its magazine ad measurements next year, measuring consumer recall and response for more than 155,000 print ads. Read more

 

SEPTEMBER 10

Many Factors Affect Circulation, Newsstand Sales
Magazine publisher and industry consultant Jack Hanrahan offers his take on the facts behind this week's weak Audit Bureau of Circulations numbers in an interview with Media Life magazine. Read more 

SEPTEMBER 10

Print Industry Showed Growth in August
The Institute for Supply Management's report on U.S. manufacturing for August showed some growth in the printing industry. Read more

 

SEPTEMBER 8

Print Council Report Details 'Why Print is Green'
A new Print Council report to be issued in September details print's strengths as a sustainable and environmentally responsible communications channel. Read more

 

AUGUST 27

USPS Offers Buyouts to 30,000 Workers
The USPS is offering $15,000 buyouts for up to 30,000 employees to cut operating costs. The move could save up to $500 million during the next two years. Read more

 

AUGUST 27

Print Still Dominates Coupon Distribution
Printed coupons delivered via magazines, newspaper, product packages and retail stores dominate coupon distribution. Digital coupons from emails and Web sites comprise about 15 percent of coupons. Read more

 

AUGUST 27

Print Council Report Details 'Why Print is Green'
A new Print Council report to be issued in September details print's strengths as a sustainable and environmentally responsible communications channel. Read more

 

AUGUST 10

USPS Reports $2.4 Billion 2nd Quarter Loss
The U.S. Postal Service lost $2.4 billion for the April-to-June quarter, bringing this year's losses so far to $4.7 billion. Read more

 
 
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