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Quad/Graphics is using social media to grow the business; not just to be part of the latest trend. The growth of social media has impacted the way organizations communicate. Social media marketing programs thrive on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. Because of its accessibility, social media opens doors for organizations to increase their brand awareness and facilitate conversations.
Our social media strategy is based on these 5 categories: brand building, prospecting, sales education, market intelligence and recruiting.
Our strategy is to use multiple "touch points" in social media to drive interaction with our community of customers, prospects, and industry voices/players, etc. Our strategy is always evolving toward the best methods to grow our business most effectively. To pair the elements of our strategy with this objective, we are active in several social media communities.