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Just-in-Time Savings

Save Marketing Dollars with Just-in-Time NCOA^Link®

Between the time you finalize your mailing list and finish your marketing piece, many of your intended recipients have moved. Those wasted mailings translate to wasted marketing dollars.

Quad/Graphics’ just-in-time marketing strategies prevent wasted mail and optimize your marketing dollars.

According to the USPS National Change of Addresses (NCOA), 39 million Americans, or about 17 percent of the population, changed addresses last year. Almost 33 percent of them never reported their new addresses to the USPS. With the changing economic landscape, the number of people moving is likely to climb steeply. It will become even more difficult to hit these rapidly moving targets.

All this at a time when postage costs are skyrocketing. Postage represented almost 40 percent, or $2.8 billion, of total direct mail spend in 2007. Recent and upcoming USPS rate raises mean that postage costs will grow to an even more significant proportion of mail budgets. Obviously, marketers can no longer afford the wasted cost of duplicated mailings, incorrect addresses, or even delivering to the wrong person at the wrong time.

Quad/Graphics is the solution
To get your mailings into the right hands, your data accuracy has to be as close to real time as possible. That’s just one of many unique advantages that Quad/Graphics brings to the table. With data and production seamlessly integrated under one roof, Quad/Graphics can perform NCOA^Link on your mailing list just days before your addresses are applied. Our just-in-time workflow strategy results in both improved deliverability and bottom-line cost savings.

Just-in-time NCOA^Link
Many marketers still adhere to the “standard” of performing NCOA^Link every 90 days. Often, this is due to the need to have NCOA^Link done in one place and printing in another. At Quad, we know that the difference between updating your data quarterly — or even monthly — and right before finishing can be phenomenal. Take a look at the examples here to understand the cost savings that just-in-time NCOA^Link can generate.

Maximize your marketing dollars
Our scenario doesn’t include the increased revenues you’ll receive from hitting your intended target at the right place. And, just-in-time NCOA^Link is only the beginning of what Quad/Graphics can do to save you money. To make every mail piece count, our data workflow processes help you reduce cycles so that you can more effectively time your mailings to reach your target when s/he is ready to purchase.

The path to 1-to-1
With a host of just-in-time data capabilities at our disposal, we can enhance, expand and strengthen your mailing list and marketing capabilities. We can:

• Suppress files just days before addresses are applied to ensure that you’re not wasting mailings on customers who responded to your last mailing
• Append hot names from leads or Web hits received only days before
• Enable you to make product affinity offers that match customer purchases made just last week.

With the ability to do all this and much more, wasted mailings are dramatically decreased. Response is significantly increased.

Don’t waste another mail piece!
Talk to us about our data services workflow process. Ask for our Data Quality Audit. We can show you how to transform your data into cost savings and profitable opportunities.

Want to learn more? Contact Us