Allow marketers to connect with consumers in a way that embraces the buyer’s motivations, preferences and desires.
AmeriScan is a powerful tool for identifying consumer segments and how to communicate with them. It provides an in-depth understanding of consumers while identifying factors underlying behavioral patterns.
Strategic segmentation is based on an individual’s needs and expectations and the details motivating their behavior rather than on simply what they buy or what they do. Links are established between demographic, social, psychological and cultural characteristics. This provides insights into how to communicate with each segment and what variable offer or creative should be developed.
Connect with Consumers
- Identify consumer segments and how to communicate with them
- Establish links between demographic, social, psychological and cultural characteristics
- Uncover an in-depth understanding of consumers while identifying the factors driving behavioral patterns
- Expertly influence creative design and copywriting for increased relevancy and improved campaign performance