Advertising Event Management System (AEMS)
Turn complex into simple.
Plan, target, place and track complex media campaigns around each of your retail locations with the Advertising Event Management System (AEMS). This proprietary and powerful media planning and placement tool provides a wealth of data including demographics, lifestyle segmentation and behavioral information – as well as access to consumer-profiling information.
Powerful campaign planning tools at your fingertips
Reaching consumers has become more complex and retail campaigns must become more efficient to keep pace. AEMS provides a comprehensive campaign design solution that gives your advertising return on investment a powerful jolt by reducing program management costs through operational efficiency, and limiting the risk of error by automating numerous workflow processes.
- Gain significant insights for developing media plans
- Store and analyze key performance indicators (KPIs) based on common traits within each segment
- Manage the needs of individual stores, including localized insert coverage
- Save time – AEMS performs back-office functions for you