Our comprehensive study probes the usage of media channels to gain an understanding of how consumers research, query, compare and shop for products and services. The Customer Focus® survey is conducted annually and is representative of the demographic makeup of U.S. households.
In a just released report, Millennials: An Emerging Consumer Powerhouse, we explore the unique characteristics, media preferences and buying habits of this desirable demographic. Click here to download the entire report or an individual module, and let us help you gain a share of the growing Millennial spend.
- Understand consumer insights and identify areas for campaign improvement or augmentation
- Deliver content in the channels consumers are most likely to view by employing insights gained regarding consumer media preferences
- Uncover how consumers research, query and shop for the products and services they purchase to expertly determine touch points and offer strategies
- Create more relevant messaging by knowing what type of content influences decision making