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Localized Marketing Improves Efficiencies

A leading provider of dialysis services in the United States, this company strives to improve the patient’s quality of life by offering integrated treatment plans, personalized care teams and convenient health-management services.

Challenge

The company was struggling to maintain and distribute marketing collateral to its local centers. The existing marketing portal was cumbersome and the center representatives found it difficult to use, so they called corporate headquarters for all collateral needs. Corporate marketing struggled to meet the demand, and the cost for supporting the centers was time consuming and expensive.


On-demand digital printing and advanced automation provide high customization, rapid turnaround and improved ROI.

Solution

Deploy Qconnect, a web-based distributed marketing portal, customized with the look and feel of the company’s brand that is both user-friendly and easy to use.

  • A branded, user-friendly site
  • A 4-step process for customizing and ordering collateral
  • An organized template library making content easy to find
  • User training and support provided

Results

The program delivered a 127% increase in user activity, an increase in volume of daily orders and a reduction in the volume of support calls that local centers had to make to corporate marketing. The overall time and costs of distributing marketing collateral to the local centers was reduced as a result of the client’s implementation of the Quad distributed marketing solution.

Quad’s global footprint and continuing investments in the high compliance space allow the healthcare market to leverage the most modern platform in the industry. Our ability to create, optimize and distribute content through data-driven technologies ensure effective communication with each individual member.

Jeff Brogle Sales Director,
Quad/Graphics