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Insurance-companies-reaching-consumers-through-direct-mail

Direct Mail Reaches a Wider Audience

Insuring over 2 million vehicles across the country, 21st Century Insurance is dedicated to providing customers with excellent coverage, award-winning service and helping them save on auto insurance. Since 2009, 21st Century Insurance has been a proud member of the Farmers Insurance Group of Companies.

The Farmers Insurance Group of Companies is a leading U.S. insurer of automobiles, homes and small businesses, and provides a wide range of other insurance and financial services products. Farmers Insurance serves more than 10 million households with more than 20 million individual policies in all 50 states.

Challenge

21st Century’s direct mail needs grew to the point that an inline platform with more competitive pricing was viable. Requiring full integration of inline as well as quick turnaround digital print, 21st Century needed a resource partner with a varied platform and expertise in migrating from an old envelope package to innovative inline formats.


21st Century needed a resource partner with a variable direct mail platform and expertise in migrating to innovative inline formats.

Solution

With our state-of-the-art inline platform, we are able to seamlessly accommodate 21st Century’s customer acquisition inline packages totaling in the millions per month. 21st Century is able to test different combinations of letter packages due to our inline flexibility. Having a direct mail platform that accommodates nearly any size and complexity of program, we also execute daily digital print packages with a 24-hour turnkey solution.

Results

Migrating from conventional print to the flexibility and efficiency of inline production lowered 21st Century’s overall costs while maintaining its longstanding and favorable response rates.

Our state-of-the-art inline platform gives you the flexibility to produce a variety of marketing campaigns ranging in size and complexity.

Rick Nielsen Sales Representative, Quad/Graphics