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Retail

Each day, consumers are exposed to thousands of advertisements across multiple media channels. As a retailer, you are under pressure to not only find the right channel or combination of channels to help your products and services stand out, but to deliver the highest return on your marketing investment as well. To do this, you must engage the shopper by creating consistent brand experiences from store to web and mobile. As your partner, we’ll bring experience and expertise you can trust – with proven success in department and discount stores, specialty apparel, electronics, home improvement, office supply, pharmacy, sporting goods, grocery and more – to deliver the complex, perfectly timed multichannel promotions you need. 

49% of Millennials took print coupons with them to the store in the past 30 days.
CUSTOMER FOCUS® Research Study 2015

Download your copies of Millennial Shopping Preferences: RETAIL or GROCERY for even more insights.


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Research, Share, Shop, Purchase

Consumers are in control of where and when to purchase. The challenge for you is to effectively market across all channels to ensure brand consistency and increased revenue. Connect print with digital media while facing increased pressure to do more with less. Entice the millennial shopper into the store without alienating baby boomers. With the right mix of mass marketing and targeted promotions, you can create a more dynamic call to action.

    • Create brand awareness and drive store traffic
    • Plan, target, place and track media accurately
    • Inspire shopping anytime, anywhere
    • Grow share of wallet
    • Deliver a consistent brand experience across channels
    • Encourage loyalty
    • Command attention in the store aisle and point of purchase
    • Get noticed on the store shelf
    • Speed time to market
    • Reduce mailing and distribution costs
    • Save on paper and production costs

We Can Help

Our unique and powerful global solutions will help you design, produce and deliver retail promotions that get attention, increase store traffic and drive sales. From advertising inserts, direct mail, catalogs and in-store marketing to digital publishing, video and mobile, we give you more ways to make your brand stand out in a crowded marketplace.

    • Promote your brand and drive store traffic with highly versioned or long-run advertising insert programs
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    • Target inserts more effectively with flexible media planning and buying solution
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    • Drive consumers to the web with high-quality catalogs and custom products
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    • Grow share of wallet with impactful, data-driven direct mail promotional incentives
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    • Activate your brand with mobile
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    • Supplement well-timed print communications with product video offers to encourage brand loyalty
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    • Command attention with stand-out point of purchase and large-format displays
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    • Create a call to action at the store shelf with notable shelf tag advertising and packaging solutions
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    • Remove bottlenecks and increase productivity with Retail Studio™, a workflow and content management solution
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    • Reduce mailing and distribution costs with industry-leading postal solutions
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    • Leverage high-volume paper procurement and mill relationships to save money
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Case Study

Find out how retailers around the globe rely on us to provide them the edge they need to stand out from the competition: