Who are the Millennials?

We think it’s crucial that today's marketers and publishers understand the unique characteristics, media preferences and buying habits of this powerful and emerging demographic. Download the entire report or just the sections that make sense to you. Each section contains the Executive Summary and Recommendations for effectively reaching this audience.

MILLENNIALS: AN EMERGING CONSUMER POWERHOUSE


FULL REPORT

This is the entire report, containing each channel engagement and industry section.

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WHO ARE THE MILLENNIALS?

This report defines the millennial audience, the media they use, advertising they notice and prevalent shopping attitudes and behaviors.

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CHANNEL ENGAGEMENT

This report segment includes "Who are the Millennials?" with concentration digital and print channel engagement.

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Channel Engagement:

INTERACTIVE

This section includes "Who are the Millennials?" and digital channel engagement, usage and preference insights.

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Channel Engagement:

DIRECT MAIL

This section includes "Who are the Millennials?" and direct mail channel engagement, usage and preference insights.

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Channel Engagement:

RETAIL INSERTS

This section includes "Who are the Millennials?" and retail insert channel engagement, usage and preference insights.

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Channel Engagement:

CATALOGS

This section includes "Who are the Millennials?" and catalog channel engagement, usage and preference insights.

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Channel Engagement:

MAGAZINES

This section includes "Who are the Millennials?" and magazine channel engagement, usage and preference insights.

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Shopping Preferences by Industry:

GROCERY

This section includes "Who are the Millennials?" and the attitudes and engagement preferences associated with grocery shopping.

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Shopping Preferences by Industry:

RETAIL

This section includes "Who are the Millennials?" and the attitudes and engagement preferences associated with retail banking and credit card providers.

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Shopping Preferences by Industry:

RESTAURANTS

This section includes "Who are the Millennials?" and the attitudes and engagement preferences associated with dining out.

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Shopping Preferences by Industry:

AUTOMOTIVE

This section includes "Who are the Millennials?" and the attitudes and engagement preferences associated with making a vehicle purchase.

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Shopping Preferences by Industry:

HEALTHCARE

This section includes "Who are the Millennials?" and the attitudes and engagement preferences associated with healthcare services.

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Shopping Preferences by Industry:

FINANCIAL SERVICES

This section includes "Who are the Millennials?" and the attitudes and engagement preferences associated with retail banking and credit card providers.

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