Who are the Millennials?

Millennials: An Emerging Consumer Powerhouse, powered by our exclusive Customer Focus® research, explores Millennials’ engagement preferences and attitudinal behaviors, as well as the media channels influencing their buying decisions.

The paper also highlights Millennial attitudes and engagement preferences for five industry segments:

  • Grocery
  • Retail
  • Restaurants
  • Automobiles
  • Financial Services

Millennials made up the largest share of the U.S. workforce as of Q1 2015 and in 2016, have surpassed the Baby Boomers (those born between 1946 and 1964), in population size for the first time in history. Marketers and Publishers cannot ignore this demographic.


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