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Develop-digital-content-to-support-your-print-campaigns

Cross-Channel Engagement

Founded in 1880, L.S. Starrett Company manufactures more than 5,000 variations of precision tools, gauges, measuring instruments and saw blades for industrial, professional and consumer markets. Starrett products are sold throughout the United States and worldwide through distributors, dealers, retailers and online. Recently, the company broadened its product offering through acquisitions and innovative product line expansions.

Challenge

In addition to its nearly 600-page annual catalog, Starrett traditionally has used a variety of printed materials – such as user manuals, data sheets, white papers and material data safety sheets – as the foundation for its traditional marketing programs. But the company was eager to transition that content to new and emerging online and mobile channels so customers would have more ways to access product info and be able to order “at the touch of a fingertip.”

Starrett asked us to develop digital editions of its catalogs optimized for both online and mobile. A key goal was to make it easier for customers to search for specific products and information, and to access and order sell sheets and other product information on their online and mobile devices. Another goal: giving customers one-touch access to new product videos.


Our multichannel catalog content solution is helping L.S. Starrett Company grow sales while streamlining product marketing and support.

Solution

We developed digital catalog editions and mobile apps with direct links to full product information and interactive media content that made pages come to life, giving both salespeople and customers one-touch, anywhere access to:

  • Table of contents
  • In-page product videos
  • Fully integrated search
  • Direct links to complete product data from any catalog number
  • Easy sharing through email or social media
  • Downloadable catalogs (including videos) for convenient offline viewing

A new web-based ordering interface also made it easier for salespeople to order branded literature and printed materials.

Results

Our new and integrated multichannel catalog content solution is helping Starrett grow sales while streamlining product marketing and support. Video product support continues to grow, while fulfillment and delivery of product information becomes faster and more efficient as more customers connect with Starrett online and through mobile devices. The Starrett sales force also reports increased productivity and success due to the speed and efficiency of one-touch access to online literature and product info ordering, as well as the ability to showcase product features and benefits using video and related mobile content support.

Quad helps catalogers develop integrated print and related multichannel solutions to reach more customers via online and mobile content delivery.

Mat Tower Sales Representative, Quad/Graphics